Hooked on the Divas

November 25, 2008 by Janet Beckers · Leave a Comment
Filed under: Women and Marketing, events 
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Okay, I’m hooked. I really enjoy the “Ah Ha” moments people shared with me after my presentation at Million Dollar Divas so I think I’ll really enjoy this next stage of the growth of Wonderful Web Women – presenting from the platform.

I’m really looking forward to working with the inspiring people who will be using our “Internet Success System” to grow their lists very quickly, position themselves as experts and set up passive income streams on the internet.

Here are some of us pictured enjoying drinks after the Mllion Dollar Divas event. Expect big things from these women!

Bridging Heart and Marketing Conference Interview Replay

July 23, 2008 by Janet Beckers · 1 Comment
Filed under: Business Skills, Copywriting, Featured Speakers, Internet Basics, Women and Marketing, events 
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Yesterday I had the pleasure of interviewing 2 of my favourite people on-line, best selling relationship authors and husband and wife psychology team Judith & Jim (Judith Sherven and Jim Sniechowski). Judith and Jim are leading what I see as a new frontier in Internet marketing and one that I feel passionately you need to be part of.

Judith and Jim lead the way for “soft sell marketers” to market their businesses  in a way that lets people know about what you do without feeling like you have to compromise or even sell out to marketing methods that go against your grain. In this article I will cover what soft sell marketing is and who actually fits into the soft sell category of businesses but first let me tell you about an opportunity to learn more and to meet up with Judith, Jim and myself in person.

Bridging Heart and Marketing

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Judith and Jim have stressed the importance that this event is not a “talk fest” and that there are very real opportunites to workshop ideas and create long term relationships that will make a huge difference to the growth of your business.

Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

Join me for breakfast

As an extra bonus if you order through this special discount link you can join me for breakfast one morning of the event for a special Question and Answer session. We’ll book a table at breakfast just for our group and you will get the opportunity to get answers from me to your personal questions as well as the opportunity to discuss product ideas and joint ventures.

Stay an extra day

I really do hope you can can join us. I also hope you can stay for an extra day for the opportunity to spend a whole day learning the details on how to grow a business fast, and bring in extra income to your home every month, with the help of experts and the power of your voice. You can find out more about our Quick Start Event here.

Listen to the replay

I had quite a few people contact me to say they were disappointed to miss the interview as they didn’t receive the notice emails. Apparently we had a problem with a lot of our emails this week ending up in spam folders. AHHH!!! So, for a few days only you can listen to the recordings of the interview, before they are added to the gold members only area of Wonderful Web Women. Here is part of a message I received from one of the listeners on the call “Bravo for last night’s interview with Judith and Jim … having the energy of the three of you in one space was not only an elegant event, a moving one, as well.” I’d love to hear your ideas after you listen to the call.

Again, this is where you can listen to the interview

This is where you can register for the conference and receive my special discount

Here is where you can register for the one-day event with me either in LA after the conference, or in Sydney a few weeks before.

Cheers

Janet

Top 100 Awesome blogs by women – hey we’ve been noticed

June 26, 2008 by Janet Beckers · 1 Comment
Filed under: Women and Marketing, blogging 
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How exciting. Kathie Thomas, one of our Wonderful Web Women, pointed this out in the forum this week and I had to share it with you. This blog has been listed as one of the top 100 Awesome webmaster blogs by women on the Internet. Wow. How great to be recognised and amongst such great company.

http://whdb.com/2008/100-awesome-webmaster-blogs-by-and-for-women/

I’m quite chuffed. Check out no. 69. Kathie Thomas is also there (very deservedly so) at 81. Great to see all the blog techniques I have been applying that our speakers have taught us have actually worked.

Cheers

Janet

Internet Radio – Getting your Voice heard

June 23, 2008 by Janet Beckers · 2 Comments
Filed under: Audio Products, Create a product, Featured Speakers, How To Get Traffic, Podcasting, Women and Marketing 
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Today I interviewed Pat Lynch from Women’s Radio about “Speaking Up and getting your voice heard”. Pat has an incredibly inspiring story of perseverance which I hope will inspire many to stick with your vision, even against the odds. Pat owns Women’s Radio, a large network which features a collective of web hosts who run radio programs on topics targeted at women. These topics are not just on women’s issues but are targeted at women. For example there are radio programs on business, health, travel, music – you name it, it is there or will be.

In this article I share with you strategies to get your voice heard, using both Pat’s website (www.womensradio.com) and Pat’s techniques and your own web site.

How to Spread the word about your expertise through Women’s Radio

The mission of Women’s Radio is to give women a greater voice over a wider geographic area. The influence of this program reaches hundreds of thousands of women. Women’s radio can help grow your business (or your political campaign or social interest group) in the following way:

1. Apply to host a radio program through Women’s Radio. To apply, visit http://www.womensradio.com/Pages/Contact.htm and tell Pat that you heard her on Wonderful Web Women and would like info on how to be a host. Tell her a bit about yourself as well.

2. Be a featured guest on one of the programs. Again, contact Pat through http://www.womensradio.com/Pages/Contact.htm and tell her a bit about your expertise.

3. Contribute articles : You can submit articles as a guest author

How To Host Your Own Program

When Pat moved her radio station from traditional radio to internet radio, she had a wish list of what technology she wanted to make it possible. It wasn’t available at the time so she and her partner, David, contracted a team to develop it for them. The result? Audio Acrobat. I’ve noticed this used on many sites, especially those of successful marketers.

These are just a few of the things you can do with Audio Acrobat:

  • record your voice and put it as an intro on your website
  • record an interview
  • record segments for a radio program or teleseminar (eg intros, interviews, adds, music transitions) and then select what order you want each played in and when to play
  • create podcasts with just 2 clicks (submits to 16 different podcast directories)
  • quickly put audio on your website or blog without having to be a techy (just cut and paste)
  • You can also do all the same things with video

Using this technology you can really simply have recordings of your interviews and ideas on your own website. You can even create a site that has guest hosts who all contribute their recordings to your “radio site” and create your own radio hub for your own niche.

But let’s keep it simple.

Sign up for Audio Acrobat for their free 1 month trial. Create a short audio introduction to your website by ringing in on the number they provide. Then cut and paste the recording to your website. That’s what I will be doing this week as I spend the next month “testing it out”. I’d love to hear your experiences. Here’s one that was shared on the call by Richard from California
“LoL, I can not say enough great things about Audio Acrobat ! What a great tool! I use it with overt 90% of my clients ! TalkToMeGuy Productions”

Cheers

Janet

Video On-line to build your credibility

June 10, 2008 by Janet Beckers · 2 Comments
Filed under: Business Skills, Featured Speakers, Social Network Sites, Video, Women and Marketing 
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Today Nancy Marmolejo shared with us how to  use video on-line to build our credibility, branding and get free publicity. I love Nancy’s approach. Firstly, she keeps it all so simple. Secondly, she focuses on the person in front of the lens as a priority before she even starts talking about shooting the first video.

We covered a lot of great tips, so take the time to listen to the recordings if you can. They’ll be available in the gold members area in a few hours.

A gift for you from Nancy

You can download Nancy’s gift report Learn about 5 Massive, Credibility-Crushing Mistakes Women Entrepreneurs Make with Online Video and How to Completely Avoid Them with this FREE Special Report!

3 Essentials points BEFORE you make your first video

1. Know your ideal client

This is absolutely essential as you must create videos on a topic (and current trends) that your ideal client wants to see. If you are not clear on this your uncertainty and lack of focus will show in your video.

2. Be clear on your expertise

You will be using video to position yourself as an expert. You want to position yourself as the go-to person for commentary on a topic, area of expertise. This is where the opportunities for free publicity come. Be clear in your videos, and with yourself, what is your area of expertise.

3. Present your unique essence and personality

Don’t try and be someone else that you think is the ideal video personality. Find your own voice. Nancy has a lovely way of explaining this. She believes that each of us has a purpose, a message to share. She calls this your “medicine”, a term which originates from her Aztec ancestors. Take time to be clear on what is your unique message. This moves the focus from you to the viewer. This is how you portray your authentic presentation.

What type of videos to make

This is clever. Once you are clear on the points above you need to create a series of short videos Each video should be no longer that 2 minutes and you need to create a series of at least 5. These short videos teach people tips on your area of expertise. If it is topical, that is better.

For example, Nancy first created 5 short videos teaching people how to use Facebook to create business relationships. You can see them here: http://www.youtube.com/user/vivavisibility

You may create them all in one sitting but release them slowly over a few weeks to build anticipation.

How to  make your video

  • Nancy stresses “keeping it simple”.
  • Don’t use a webcam (see why in the recordings of the call)
  • Flip cameras are newly released and create a video ready to upload to the internet
  • Edit the video to add text, music etc using free software that comes with your computer like Windows Movie maker
  • JUST DO IT!

IMPORTANT: The setting, lighting and what you wear are extremely important. Nancy gives great tips on this in our interview. You can hear the replay in the gold members area of Wonderful Web Women.

Where to submit your videos

There are heaps of places, just Google “online video sharing”

Start with:

Make sure you grab a copy of Nancy’s free report . It covers the 5 main mistakes women entrepreneurs make with online video and it is excellent.