#130 [Web TV] Why won’t my product sell? 7 of 8

When you look at sales letters for products you may be interested in, how often do you think “I’m sure I’ve read this somewhere before?” and how often do you get drawn in with a story? This week, in week 7 of our series exploring different reasons why your product may not be selling we […]

Ask Janet: Personal Branding versus Business Branding

Hi Janet, I have a question about business and personal branding. I own a boutique mortgage brokering business with a strong reputation for personalised service. I am the principal broker and, because of our very personal service, my customers often see my personal brand as closely linked with my business brand. In your opinion, is […]