What is sales copy? Sales copy is a bunch of words that when put together in just the right way will make you want to buy the product being written about. There’s something magical about good copy because it confronts your doubts, answers your questions, gives you hope, and satisfies your desires – all in ...…
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication — IF you write it in a direct and conversational tone. To get your creative juices flowing, ...…
If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all — it’s your business, you know it ...…
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a ...…
In the world of marketing communications, your first impression — your headline — can lead to either marketing success … or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, ...…
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author’s product or service is not deserving of my time. E-mail is so quick and easy to ...…
Of course you’re familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to read, because they break up long blocks of text into easy-to-digest bits. (Hence my ...…
Are you like me? When it comes to writing the copy for your website or emails do you find yourself staring at your blank computer screen for what seems hours. You type in a few lines, read back over it, and then hit the delete button. AHHHH!!!!! You know that the headline is the most ...…
As you may know recently my town was destroyed in Hurricane Irene. For the last few weeks I have been doing much contemplating over what I really want. What do I want my business to be? I had even considered just walking away.... although that didn't last longer than 15 seconds. Then today I got this email, reminding me what I CAN do, reminding me that I have an amazing teacher and mentor, who not only can show me everything I need to know about business, she also looks pretty damn good in Harry Potter Glasses. Thank you Janet for being exactly who you are. I can't wait to get back on track with my business and begin creating again. And thanks once again for adding incredible value to the web and making it possible for people like me to learn from amazing minds like you. If you ever wonder if you are really making difference out there in the world, just pull out his email and give it a read. HUGS
Hi Janet and Wonderful Web Team,