Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Did that ...…
We all do it. We open an email, start reading a few words and then think, “I don’t have time for this.” We hit the delete button and go on our merry way. Sometimes we don’t even open up the email before we get trigger happy with that delete button. The next time you stretch ...…
Alexandria Brown, otherwise known as the Ezine Queen, kindly shared her success story and expertise with the members of Wonderful Web Women in an interview on July 30, 2007. She has an incredible wealth of small business marketing knowledge, but let me just share with you some of the things she talked about during that ...…
In the pre-Internet days, communicating with your customers took a whole lot more effort. You had to plan a promotion, create the marketing piece, print out address labels and attach them to the marketing piece, head to your post office and buy a bulk mailer or buy individual first class stamps and stamp each piece ...…
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant’s answer: “It depends.” First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear. If you ...…
A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring. But my mind fought the idea of upgrading my own. “My readers appreciate my e-zine for its content,” I told myself. “They don’t ...…
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It’s smart to tame the schedule beast right from the start. Here are a few tips to help you. 1. Realistically consider how much ...…
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, “You know, publishing an e-zine sounds great, but I just don’t think I have the time to do it on an ongoing basis.” Or, “I’m not sure if I’ll have enough content to publish an ...…
When I coach my clients on how to get more business from their e-zines, I’m delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the “thank-you” page. ...…
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you’re likely well aware, many spam messages are made to look like they’re from a real person. One name briefly caught my eye: “Jeff Bezos.” But because I was in furious deletion mode, I didn’t recognize it. Also, ...…
