I recently spent an entire day with a client planning their business strategy for this year. This particular client had initially been referred to me by one of his colleagues who had heard me speak over 4 years ago. So how did John’s friend remember me after all this time? Gary had been on my database ...…
We all do it. We open an email, start reading a few words and then think, “I don’t have time for this.” We hit the delete button and go on our merry way. Sometimes we don’t even open up the email before we get trigger happy with that delete button. The next time you stretch ...…
Alexandria Brown, otherwise known as the Ezine Queen, kindly shared her success story and expertise with the members of Wonderful Web Women in an interview on July 30, 2007. She has an incredible wealth of small business marketing knowledge, but let me just share with you some of the things she talked about during that ...…
In the pre-Internet days, communicating with your customers took a whole lot more effort. You had to plan a promotion, create the marketing piece, print out address labels and attach them to the marketing piece, head to your post office and buy a bulk mailer or buy individual first class stamps and stamp each piece ...…
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant’s answer: “It depends.” First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear. If you ...…
A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring. But my mind fought the idea of upgrading my own. “My readers appreciate my e-zine for its content,” I told myself. “They don’t ...…
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It’s smart to tame the schedule beast right from the start. Here are a few tips to help you. 1. Realistically consider how much ...…
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, “You know, publishing an e-zine sounds great, but I just don’t think I have the time to do it on an ongoing basis.” Or, “I’m not sure if I’ll have enough content to publish an ...…
When I coach my clients on how to get more business from their e-zines, I’m delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the “thank-you” page. ...…
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you’re likely well aware, many spam messages are made to look like they’re from a real person. One name briefly caught my eye: “Jeff Bezos.” But because I was in furious deletion mode, I didn’t recognize it. Also, ...…
I was lost in information overload about internet marketing when I came to Wonderful Web Women and Janet generously offered her time to help me to gain clarity. The most powerful thing I realised was not to leave my business brain behind. Being on the internet is simply being in business, if you know a little bit about business, just think the way you do any other time. I did this and suddenly I saw an acre of diamonds lying right at my feet.