At Last a Step-By-Step Program to Launch Your Own Personally Branded Web TV Program That.................
Positions You as a Thought Leader, Connects With Your Customers on a Personal Level and Expands Your Business With Customers Who Respect your Value.
Even If You Are Time Poor, on a Budget and Technically Challenged
Believe it or not, you too can produce a high quality, high rating Web TV program.
And it is NOT as hard you think it is…
My name is Janet Beckers, and I produce a weekly Web TV program that has consistently ranked in the top 10 Video podcasts in my business category on iTunes, every week for over a year!
This program has positioned me as an authority in my market, multiplied by sales conversions, grown my list and allowed me to share my message and connect with my customers in a much more powerful and personal way than ever before.
The exciting part is, in the last 12 months I have only had to spend the equivalent of 5 days of my time to create this high rating program every single week for over a year.
For the first time ever, I’ll be sharing with you my system and showing you how you can do the exact same thing in your own business.
But first, let me explain why I launched my Wonderful Web TV show to start with....
What Used to Work Online 12 Months Ago, Doesn't Work Now
I published a weekly ezine every week for 3 years. It was my main way of connecting with my market and it was very effective. Then, just over a year ago I noticed a sudden change. My popular ezine wasn't working for me any more. Fewer people were opening the email and fewer were clicking on the links in the ezine to check out my articles and recommendations.
Naturally, my first reaction was to think it was me. I was doing something wrong. But I also decided to contact some of my colleagues who also published ezines to see if they had any advice. What a surprise to find they were experiencing the same thing! So I started to experiment.
Through experimenting I soon discovered that the only time I had people clicking on a link in my ezine and taking the time to comment, was when I included a link to a video. And the shorter the video, the better.
So I figured "why take hours every week producing this ezine if what people really want is the video"? So after 3 years of using a marketing method that had served me well, I dumped it overnight and Wonderful Web TV was born.
The important lesson here?
You need to watch the behaviour of your subscribers. If you don't adapt early to their needs, your competitors will.
What happened next really surprised me.
Through a lot of trial and error, trying different software, different video players, experimenting with iTunes, looking for ways to spread the word, Wonderful Web TV started to really take off.
We cracked the iTunes code and very quickly ranked in the top video podcasts in our category of business Marketing.
Imagine my excitement when after a few weeks we hit the top ranking in iTunes, plus had 3 episodes ranking in the top of the charts!
And the satisfying thing? We have remained as one of the highest ranking Video Podcasts for our category for the entire year we have been produced.
There is an art to cracking the iTunes code and I'll be sharing this with you in the Me TV Program.
All you have to do is count how many people you know who have an iphone or ipad or just have itunes on their computer and the exposure possibilities through this medium get pretty exciting.
My Students Debut as Top Ranking in iTunes Too
I wanted to see if it was just me who had success or if other people, with brand new businesses, in completely different niches could replicate my success. So I documented the process step-by-step and opened the doors to a small number of students.
The results were way better than I anticipated. I was amazed how quickly they were able to launch their TV series (just a couple of weeks) and then they almost instantly debuted on itunes at the top of their categories. Beating thousands of other video podcasts. As one of the members said in our private Facebook Group "I've become addicted to checking my rankings in iTunes. They keep on rising".
Image the excitement when 3 of our students, the first to publish their Web TV programs in our program testing group, ALL debuted as #1 and #2 and #6 in their category for education. That's ahead of thousands of competitors and in just their first week!
Rankings are great,
But Your Connection With Your Viewers is Priceless (and Profitable).
It's great to have high rankings and be popular but when it comes to business, I want to see the money!
That's where a Personally Branded Web TV gets very powerful. I have lost track of the number of times people have contacted me to say "I've been watching your TV show for weeks and I just knew you had to be my mentor".
This technique has been responsible for me selling more of my higher priced programs to people who already know they want to work with me. It has elegantly attracted my perfect clients to me.
To be honest, I don't understand why more people aren't doing this.
Maybe it's because they think it is too hard?
This method has produced far more powerful results for me than my newsletter and yet in the past 12 months of producing an episode every week I have only spent the equivalent of 5 days in total, producing Wonderful Web TV. Compare that to hours every week for my ezine.
Again, it's surprising more people haven't caught on.
Are you going to be one of the first, and claim your space, or be a "me too" who takes action after every one else has?
So let's look at what you need to launch your own "Me TV" Show.
The 5 "C"s to Launch a Powerfully Branded Web TV Program
Clarity & Strategy
One of the biggest mistakes I see people make when they implement video into their marketing mix, is they do not integrate video into a comprehensive marketing strategy.
- In this section we get very clear on the objectives of your Personally Branded Web TV Program and how it integrates with your business objectives.
- If you aren't strategic about this from the beginning, you can end up doing more harm to your brand and damage your reputation and connection with your existing and potential customers.
- You'll be surprised by the unexpected marketing objectives a Web TV program is capable of achieving.
Tiffany Mika from The Lady Golf Teacher TV is a golf pro who specialises in teaching women her unique Mika Method of playing golf.
Part of Tiffany's strategy is to inspire people with her love of the sport and the many beautiful places in the world you can play golf. So, to reinforce her message, she shoots her excellent TV series out on the golf course.
In fact, one of Tiffany's episodes was shot while holidaying in Indonesia and she shares an excellent scene where golfers have to hit the ball out over the ocean. As well as inspiring viewers, this episode triggered a Joint Venture when the golf resort saw her video and invited her back!
Watch this space as Tiffany is about to launch her first online training program but she didn't even have to wait for it to launch before she started to make sales from her TV series. Tiffany shared with us in our private Me TV Facebook group that she has new customers travelling to her for private lessons because they loved her videos.
Content & Connection
One of the questions I get asked all the time is "How do you come up with so many ideas for your content"? The answer is simple.
I have a system!
- In this section I share with you the simple strategies I use to come up with content that I know BEFOREHAND will really connect with my viewers. At the end of this section you will have dozens of ideas for topics you can shoot straight away,
- You'll know how to connect with your viewers on a personal level while positioning yourself as an expert in their eyes.
- You'll also know how to create content that encourages people to share and comment so your Web TV program will develop a life of it's own.
One of the biggest fears that stops people launching their own Web TV Program is the very real concern that they will make a total fool of them selves in front of the camera.
If this has been one of your worries, know you are not alone.
Like everything, I have a system for that too!
- I share with you the method I use to feel comfortable and confident in front of the camera and to really emotionally connect with the viewer.
- I also share the method I recommend you use to practice until you feel like a total pro. Most people recommend you practice in front of a mirror. I STRONGLY disagree.
- I explain why this is the worse thing you can do and what to do instead!
- I also share the 7 step process to structure your content so you don't have to memorise any scripts.
- This process is proven to increase the connection and conversion of people watching your videos. In fact, if any of my videos flop (yep it happens sometimes) it is always because I strayed from the script.
Create & Automate
In this section we get into the techy stuff. I share with you:
- The 4 pieces of FREE software we use to produce our professional Web TV
- The simple recipe to follow to produce and automate your Web TV show
- Exactly how I have been able to produce a whole years of Wev TV episodes in only 5 days throughout the whole year (and how you can too).
- How to set up your Web TV program so your show will naturally rate highly on itunes without you having to lift a finger again.
Gail Bennell From Speechy TV is a speech Therapist who specialises in helping parents of non-verbal children. She shares in this short video below, that she tried to launch her Web TV program on her own but quickly became overwhelmed with the order to do everything. So she took the plunge and enrolled in The Me TV Program.
Within 2 weeks she had produced 4 episodes of Speechy TV and automated their roll-out. Then, when she registered her program on iTunes she was amazed to see it debut at #1 within just 1 short week. Pretty exciting stuff for someone with a brand new business, no list, no customers and no product! She has now already started to build a loyal following and is about to launch her first product.
Communicate & Syndicate
In this section I share with you how to spread the word about your Web TV Show and truly milk this marketing strategy for all it is worth! You will learn:
- How to syndicate through iTunes and other podcast directories
- How to automate every episode to be announced on Facebook, Twitter, Linked In and other social media.
- How to send an email with your video embedded (there's a trick to this)
- How to get people to share your episodes, talk about you and recommend new people to your program.
Short, No-Fluff, Coffee-Length Training Resources - Value $497
The "Me TV" program is designed to get you up and running fast so each module is less than 30 minutes of full-content, no-fluff teaching. You then have worksheets, action plans and how to videos to help you apply the learning to your own business and implement fast.
No unnecessary waffling, just straight forward strategies that follow a systematic process.
The Web TV "Geek Zone" Step-by-Step Video Training
We have brought together leading experts in video production, techy web skills and podcasting to create a comprehensive library of short, step-by-step videos that guide you on everything from choosing a camera to syndicating on iTunes.We understand that you aren't an idiot so our training videos as an intelligent adult. But we also know you are probably way out of your depth when it comes to the web stuff and you just need someone who can show you simple, without geek speak, how to do what you need to do.
Read below for an intro to our main "Geek Zone" libraries.
Geek Zone: The Trade Secrets to Create Professional Looking Videos on a Budget - Value $197
Our video specialist Paul Godden, with over 25 years as a professional videographer walks you step by step how to create professional quality videos with clever, low coast industry secrets.
You'll learn which video camera is best (you'll be surprised it's not expensive), how to get great lighting and sound, how to script videos and get confident and then professionally edit your videos ready to share.
Plus you'll love Paul's quirky sense of humour.
Geek Zone: How To Publish a Professional Web Site Simply and on a Budget - Value $197
The head of our Wonderful Web Tech Team, Charly Leetham walks you through step-by-step how to create a professional website using the free software WordPress (which is the software we use to create all our simple and sophisticated sites). You'll find out how to edit your site, brand it and get it ranking on search engines. Plus you'll learn some clever ways to increase your productivity with free project management tools. And if you don't want to make the website yourself, your assistant can set these up for you by simply following the step-by-step instructions.
Geek Zone: How to Publish Your Web TV Program and Rank high on iTunes - Value $197
Look over my shoulder as I create a new Web TV program and share it via a blog, Youtube, email and itunes.
I'll show you the steps you need to take so your new Web TV program will rank highly on iTunes and how to get people to view your episodes and leave comments.
You'll also see how to put the publication of your Web TV program on autopilot so it goes live every week like clockwork.
Best Value (save $114)
Cash Flow Option
$237 x 3 (AUD)
$237 now, then $237 in 30 days time, then $237 in 30 days time
Best Value (save $114)
Cash Flow Option
$237 x 3 (AUD)
$237 now, then $237 in 30 days time, then $237 in 30 days time