5 Proven Steps to a Blockbuster Online Product Launch

John Anderson is known as ‘Australia’s Online
Product Launch Expert’ and is the creator of the Quantum L.E.A.P (List Engagement
and Profit) System. Using his email marketing/video based conversion strategy
John has created $25,000 in sales for herbal supplements in a 3 weeks campaign…over
$650,000 of sales for a property investment education program in just over
a month, $85,000 of sales for an internet marketing program in a 2 week
campaign…and many more breakthrough results.

This week we’ll be talking to John Anderson about the 5 Proven Steps to a Blockbuster Online Product Launch. This is a proven low cost marketing strategy that can maximise the dollar return – and the engagement – on almost any database in almost any niche.

Here are just a few of the things you will learn during this call:

smallredtickThe first thing you MUST do before doing a successful product launch

smallredtickHow to create ‘Magnetic Launch Assets’ to boost your credibility, get ‘expert status’ and ultimately make more sales – for FREE

smallredtickHow to write emails that memorise, captivate, and emotionally connect your database to you

smallredtickHow to create an Online Event that gets high attendance and propels people into action

smallredtickHow to turn product launch into Buzz into sales – the most effective strategy

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Doing Audio Interviews With Experts in Your Niche

What are audio interviews?

You’ve seen those “play”, “pause” and “stop” buttons more and more often on blogs and websites. They’re cropping up everywhere entrepreneurial marketers can think to put them. Audio is not only here to stay, it’s now a hugely popular medium to present blog posts, website content, and paid product material.

Audio interviews with experts in your niche are one of the ways audio has taken off within the online marketing world. The interviews typically last an hour and can consist of your questions with the expert’s answers. Another way to do the interview is to also allow other callers in on the call. After the interview is done, or even during the interview, callers can ask their own questions of the niche expert. These calls are known as teleseminars or webinars.

Why do audio interviews?

Not everyone is as thrilled to read the printed word as I am; lots of people would rather listen to audio and feel they get more out of the material when presented this way. People learn differently and it’s in your best interest, as a marketer, to speak to everyone on their own terms.

Audio interviews are valuable virtual real estate (VRE). You can spend an hour researching the interviewee and putting together the questions and another hour interviewing them. So not counting the time it might have taken you to “woo” them, you can have a marketable audio product in two hours! That’s much faster than writing an ebook from scratch.

The reason you want to interview an expert is because they probably have what others want, and that’s knowledge. Really, it’s a win-win-win situation. It’s good for you because you can draw in even more listeners and get kudos for helping them out. It’s good for your subscribers because they get a ton of new information. Lastly, it’s good for the expert because they get even more recognition as an expert and will have the chance to promote something in the interview.

What skills do you need?

You will need to learn how to do an interesting interview. Learn interview techniques from available resources. I believe it takes some skill to be a good interviewer so it’s a good idea to practice on your friends before you do your first real interview. The questions need to be on a subject your subscribers or potential buyers are interested in and they should be thought-provoking

You should think about surveying your subscribers to see what subject they would like you to do an interview on and what questions they would like answered.

As far as other necessities, you will need to decide on the recording method, where the recording will be stored, and how you will present it to your customers or subscribers. See the resource box below for suggestions on this.

What other strategies work well with audio interviewing?

Who knows, you might love doing audio interviews so much that it becomes your favorite business model. Some marketers have made names for themselves as well as earned an income from doing interviews and more interviews. I’m sure your #1 Wonderful Web Woman comes to mind!

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Real People taking Real Action – 4 different ways to create success by interviewing experts

Janet Beckers

Janet Beckers Presents: Real People taking Real Action – 4 different ways to create success by interviewing experts

Once you see how easy it is to create information products using your own voice, the next step is to create in-demand info products by interviewing experts. This is the way Janet Beckers went from Struggling Internet Marketer to award winning mentor in a very short time. Read more

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Joint Ventures – How To Find And Motivate JV Partners

Janet Beckers

How do you find and motivate joint venture partners?

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Audio Running Time: 60 minutes

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How Do I Approach Potential JV Partners

Janet Beckers

Janet discusses how to approach JV Partners and be heard!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click on arrow above to listen to audio.

Audio Running Time: 60 minutes

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To download, right click on image above and select “Save link as…” or “Save file as…” to save MP3 audio file to your computer.

Check out Janet’s Special Offer

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How To Build A Targeted Mailing List And Gain Instant Credibility Through The Power Of Joint Venture

janet beckers

Janet Beckers Presents: How To Build A Targeted Mailing List And Gain Instant Credibility Through The Power Of Joint Ventures And Expert Interviews – In 6 Short Weeks

Have you heard of me before? Probably not. So how did an unknown internet marketing consultant manage to bring the world’s best women internet marketers together to participate in the launch of Wonderful Web Women? Read more

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5 Ways to Use Social Media to Find Your Next Joint Venture


MaryPat Kavanagh, chief marketing strategist, has extensive experience in marketing and small business since 1989. She has owned retail businesses, restaurants and consulting practices and has been extremely involved in her community through local Chambers of Commerce, networking organizations and professional development organizations. Read more

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